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Fight the Silence
Men Matter & Co presents · An invite-only evening

THE REVIVAL

A new direction. A new look. A stronger purpose.

An evening bringing together purpose, people, products and positive change — introducing the next chapter of Men Matter & Co while opening real conversations around men's mental health and raising funds for ANDYSMANCLUB.

Thursday 20 August 2026 6:00pm – 11:00pm Elle's Coventry, CV1 2GN Smart / Casual Dress
01

Purpose-led

Men's wellbeing, routine and stronger conversations.

02

Premium experience

Drinks, canapés, entertainment and high-value prizes.

03

Connected room

Business owners, media, creators and supporters.

04

Real impact

Raising funds and awareness for ANDYSMANCLUB.

What the evening is about

More than
a product launch.

The Revival is a meaningful evening where brand growth and commercial ambition sit alongside community, men's wellbeing and positive action.

01

Men's mental health

We talk openly about the pressures men face, the importance of conversation, and the role communities can play in reducing isolation.

02

ANDYSMANCLUB

The evening recognises the vital work ANDYSMANCLUB does — with potential representation and involvement from the organisation on the night.

03

The next chapter

Guests see our new hair products, wider range and renewed mission — helping men feel good by looking good with affordable, premium routines.

04

Man of the Year

A special award recognising men who lead, support others and create a meaningful difference within their communities.

05

Charity raffle

A growing prize collection gives guests several chances to win memorable products and experiences — while raising funds for ANDYSMANCLUB.

06

People & visibility

The room is set to welcome journalists, influencers, local business owners, potential special guests and supporters of the brand.

Indicative programme

A structured evening
with room to connect.

Designed to keep the evening flowing — letting guests meet, enjoy the venue, hear the purpose behind the brand, and take part in the moments that matter.

6:00pm – 7:00pm

Arrival & welcome

Guest check-in, welcome drinks, event canapés, photography and informal introductions as the room fills.

From 7:15pm

Presentations & stories

Men's mental health, the work of ANDYSMANCLUB, the Men Matter & Co journey, new products and the brand's renewed mission.

Around 8:30pm

Awards & raffle

Men Matter Man of the Year recognition, raffle highlights and key acknowledgements from the night.

8:40pm – 11:00pm

Networking & entertainment

Music, conversation, photos, product discovery and time to enjoy the room and make genuine connections.

Javier Ruiz, founder of Men Matter & Co, wearing a Men Matter & Co polo
Javier Ruiz Founder · Men Matter & Co
Confirmed & developing collection

Experiences & prizes
worth winning.

We're continuing to grow the raffle so every guest has the chance to leave with something memorable — and help raise hundreds, potentially thousands, for ANDYSMANCLUB.

VIP hospitality for two — Coventry Rugby Club

A premium hospitality experience including a three-course dinner, comedy show, entertainment and pitch-view seating for the day's match.

Provided by Men Matter & Co

Two Birmingham City FC match tickets

Two tickets for a Birmingham City FC football match — a memorable matchday experience for one winner and a guest.

Provided by Pertemps Recruitment pertemps.co.uk →

Cigar package with lighter & cutter

A curated cigar package accompanied by a premium lighter and cutter — refined detail for the discerning winner.

Provided by Havana House Birmingham havanahouse.co.uk →

Welcome drinks & event canapés

The arrival experience — welcome drinks and canapés for guests to enjoy as the evening begins.

Sponsored by The Herd theherd.agency →
Charity raffle

Buy on entry. Enter as many times as you like.

Raffle tickets will be available throughout the evening. Our aim: a strong prize collection while raising meaningful funds and awareness for ANDYSMANCLUB.

£5One ticket
Best value£20Five tickets
The guest experience

Every detail
is considered.

From arrival through to the final photographs, The Revival is built to feel warm, premium, useful and memorable for every guest in the room.

Men Matter & Co premium event gift bag
For every arriving guest

A Men Matter & Co gift bag.

Each guest receives a bag of Men Matter & Co goodies, with selected partners also able to include something special.

Welcome drinks & canapés by The Herd The Herd — a Coventry marketing agency and Men Matter & Co business partner — is sponsoring the arrival drinks and event canapés.
Photography & videography by Stoic Visuals The evening is documented professionally — capturing the people, energy, stories and key moments of The Revival. @stoic_visuals →
New products & brand discovery See and discuss the latest Men Matter & Co hair products, grooming range and the brand's future direction.
Meaningful introductions The room brings together business leaders, creatives, media, supporters and people aligned with the mission.
Potential ANDYSMANCLUB presence We're discussing possible attendance and involvement so guests can learn more directly about the organisation's work.
Who may be in the room

A connected,
supportive audience.

The final guest list is evolving, but The Revival is curated around people who contribute to a strong atmosphere, useful conversations and positive visibility.

01Journalists & mediaLocal and relevant press covering business, lifestyle, community and wellbeing.
02Influencers & creatorsIndividuals with relevant audiences and a genuine connection to the themes.
03Local business ownersFounders, operators and professionals from Coventry, Birmingham and beyond.
04Special guests & supportersPotential celebrity guests, community figures and supporters of the brand.
Partners & contributors

Helping shape
the evening.

Recognising the organisations already contributing products, experiences, services and event infrastructure to The Revival.

Sponsor & partner

The Herd

Coventry marketing agency, Men Matter & Co business partner, and sponsor of the welcome drinks and canapés.

theherd.agency →
Prize contributor

Pertemps

Provider of two Birmingham City FC match tickets for the charity raffle.

pertemps.co.uk →
Prize contributor

Havana House

Provider of the cigar package, lighter and cutter for the charity raffle.

havanahouse.co.uk →
Visual production

Stoic Visuals

Visual production partner covering photography and videography throughout the evening.

@stoic_visuals →
The Men Matter & Co mission

Look good.
Feel good.
Build a routine that matters.

Men Matter & Co is developing into a broader men's lifestyle and wellbeing brand. Premium-but-affordable products are part of the mission — because small daily routines support confidence, self-respect and stronger conversations.

01
Affordable premium productsBeard, hair, grooming and lifestyle products designed to feel elevated without becoming inaccessible.
02
Routine & confidenceHelping men create consistent habits that support how they look, feel and show up.
03
Purpose beyond productsUsing the brand, its platforms and events to support men's wellbeing and organisations making a difference.